On the 15th of February 2015 the babywearing community lost one of her greatest architects. Erika Hoffmann was an inspiration to so many of us, even those who did not realise it. As a pioneer in the carrying world she created one of the greatest and well known wrap companies from her kitchen table.
It is hard to imagine what this community would look like without her hard work and dedication, her passing is a loss felt strongly by all on team Connecta and is a sentiment which we can see echoed around the world.
We would like to take this opportunity to again extend our condolences to her family and colleagues and to look at some of the highlights of her Didymos career.
Didymos concept was conceived when Erika received a gift of a traditional baby sling from Mexico from friends in the early 1970’s. Using the sling with her twins made an immediate difference, it was practical and looked good. In early 1972 a photograph of Erika using her sling appeared in the Heilbronner Stimme Newspaper and shortly afterwards Erika was invited to be photographed by Stern Magazine.
Erika started her own business and by the end of that year the first 4 Didymos models were in production. They were named Tom, Anna, Lisa and Tina after each of her 4 children.
One of the things that stands out when reading about Erika is that she managed to work through setbacks and whilst raising a family. Whilst doing this she did not compromise on her vision and ethos. No harmful chemicals were to be used in any of the wraps and despite sometimes struggling with the finances at the start she persisted with her dream.
In 1997 Didymos moved into business premises and with a range of 40 slings the company was growing rapidly. Didymos is a true family company and two her Erika’s daughters work for the firm.
Didymos is often referred to as the Rolls Royce of slings a title which is well deserved and for which Erika Hoffmann worked very hard. Didymos and Erika have inspired so many of us and they will continue to inspire many more. For that and for the wonderful slings you have brought us.
Thank you Erika!